As Creative Director, I rebranded Paddle Royal, an annual fundraiser for Big Brothers Big Sisters of Toronto.
Bring Your Game Face
Big Brothers Big Sisters of Toronto (BBBST) wanted to grow their annual fundraiser that targeted 18-35-year-olds. With insight from BBBST leadership and past event organizers, we positioned the ping pong party as a high-energy, offbeat experience. The new look and feel—a Mexican Luchador mask—captured the event’s playful, competitive spirit.
The Whole Package
We built the brand identity, including logo, style guide, sponsorship package, custom paddles, and t-shirts featuring the tagline “Bring Your Game Face.” The campaign ran successfully for several years, helping the event raise over $500,000 for match programs in Toronto and earning us an Applied Arts Award for Best Pro Bono Design.