About me

  • I'm an LA-based Writer and Creative Director with over 10 years of experience across agency and tech. I have a knack for words and an eye for what works (and what doesn’t). I've worked with brands like Lyft, SIXT Rent A Car, and Stonefire Authentic Flatbreads.

    When I'm not working, I love to surf, watch live comedy, and care for the never-ending wants and needs of my dogs.

  • I grew up in Antigonish, Nova Scotia — a small town on the east coast of Canada. I went to a French-immersion school and graduated with a French Language Certificate.

    I went to college at Mount Saint Vincent University in Halifax, Nova Scotia and graduated with a degree in Public Relations in 2008. I was offered a job while still in school and worked as a Communications & Energy Programs Officer for the Canadian Home Builders’ Association - Nova Scotia.

    In 2009, I left the job, sold everything, and went on a year-long trip around Latin America. I worked as a teacher at The Sierra Flor School in Ecuador before traveling across South America, Central America, and Mexico. Old videos from my adventures can still be found here.

    I returned to Canada in 2010, and founded OX, a design agency. I was young and it was hard but I learned invaluable entrepreneurial skills and won a few awards along the way.

    In 2016, I closed OX and started freelancing. A year later, I teamed up with Paul Lewis and founded We Make Things.

    In 2019, I moved to California with my wife and our dogs. In 2021, I worked as a Content Strategist at Lyft and then got scooped up to lead the Content Design team at SIXT Rent A Car.

    Work of note

    • At SIXT, I built a UX Writing team from the ground up. On top of multiple product rollouts, I oversaw the creation of our content standards and guidelines (and got colleagues to actually use them).

    • At Lyft, I wrote punchy emails, notifications, and website copy for a brand with a truly distinct voice. I also helped launch three new products.

    • At WMT, I provide branding and design services to FGF Brands, one of North America's largest commercial bakeries. I build websites and design packaging for brands like Wonder Bread, ACE Bakery, and Stonefire Authentic Flatbreads.

    A few quirks

    • I love the outdoors. Surfing, hiking, and camping are at the top of my list of favorite things to do.

    • I care deeply about our environment and believe climate change to be a critical global issue.

    • I’m a huge podcast geek. My favorites are The Daily, On The Media, and Hard Fork.

    • Volunteering is an important part of my life. I was a Big Brother for 6 years and now work with Meals on Wheels.