As a Content Strategist at Lyft, I crafted punchy, performance-driven copy for growth marketing and paid acquisition.
Lyft Auto Care
With just a few taps, users could now use the Lyft app to book services like an oil change or a break inspection.
I worked with Product Managers and Designers to launch the program with emails and in-app notifications.
Lyft Rentals
To generate bookings for upcoming holidays and long weekends, Lyft wanted to show users what kid of fun they could get up to with a Lyft rental car.
My fun and punchy emails led to a 3x increase in monthly new users.
New User Onboarding
How does Lyft make life easier? What else can I do with the app? Is it safe to ride right now?
At a time when COVID was still a big concern, I wrote clear and cheerful emails that answered these questions for new users.
Call A Lyft Ride
For some seniors, requesting a ride with the app wasn’t easy. So Lyft launched a pilot program that gave riders the option to call a for ride, just like a traditional taxi. I worked with Product Owners and Designers to position the program and wrote copy for the landing page and blog.