As a Content Strategist at Lyft, I crafted punchy, performance-driven copy for growth marketing and paid acquisition.

Lyft Auto Care

With just a few taps, users could now use the Lyft app to book services like an oil change or a break inspection.

I worked with Product Managers and Designers to launch the program with emails and in-app notifications.

Lyft Rentals

To generate bookings for upcoming holidays and long weekends, Lyft wanted to show users what kid of fun they could get up to with a Lyft rental car.

My fun and punchy emails led to a 3x increase in monthly new users.

New User Onboarding

How does Lyft make life easier? What else can I do with the app? Is it safe to ride right now?

At a time when COVID was still a big concern, I wrote clear and cheerful emails that answered these questions for new users.

Call A Lyft Ride

For some seniors, requesting a ride with the app wasn’t easy. So Lyft launched a pilot program that gave riders the option to call a for ride, just like a traditional taxi. I worked with Product Owners and Designers to position the program and wrote copy for the landing page and blog.

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SIXT Rent A Car

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Stonefire Authentic Flatbreads