As a Content Designer at Lyft, I crafted fun, persuasive, and performance-driven copy for growth marketing and paid acquisition.
Lyft Mobile Services
In 2022, Lyft launched a suite of features that made car maintenance as simple as requesting a ride. As part of the writing team, I partnered with Product Managers and Designers to position Lyft Mobile Services for success, crafting emails, push notifications, and more.
Lyft has a high bar for writing, and my work needed to balance simplicity, brevity, and context—all while being conversational, warm, and fun.”
Call A Lyft Ride
For some seniors, requesting a ride with the app wasn’t easy. So Lyft launched a pilot program that gave riders the option to call a for ride, just like a traditional taxi. I worked with Product Owners and Designers to position the program and wrote copy for the landing page and blog.