As Lead UX Writer, I built a team to craft seamless product experiences and simplify the complexities of car rental.
App Overhaul
I built a team of talented UX writers and helped redesigned the SIXT Rent-A-Car app. Collaborating closely with Product Managers, Designers, and Developers, we revamped text for vehicle selection, insurance, add-ons, user accounts, mobile check-in, and everything in between. Our work was key to the app’s successful relaunch across Europe and North America.
Easy, Skimmable Emails
On top of the app, we modernized SIXT’s core emails. The old emails were clunky and downright confusing. Using research and testing, we optimized send times, added personalization, and redesigned layouts for easy readability. We also infused language with warmth and brand voice. The results were immediate: open rates and clicks surged, while support calls decreased.
