As Lead UX Writer, I built an in-house team of content designers to craft seamless product experiences and simplify the complexities of car rental.
App Overhaul
I led a team of UX writers in the complete redesign of the SIXT app. Collaborating closely with Product Managers, Designers, and Developers, we rewrote English-language text—from vehicle selection and insurance options to add-ons, user accounts, confirmations, and mobile check-in. Our work was key to the app’s successful relaunch and the rollout of SIXT’s new branding across Europe and North America, enhancing usability and reinforcing SIXT’s position as a leader in digital mobility.
Easy, Skimmable Emails
Beyond the app, we modernized SIXT’s core emails to improve user engagement. Using research and testing, we optimized send times, added personalization, and redesigned the layout for easy readability. We also infused the language with warmth and the SIXT brand voice. The results were immediate: open rates and clicks surged, while support calls decreased.
